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This book may be controversial! Michael Kouly passionately studied leadership at Harvard and Princeton universities. His scholarly research, combined with his 35 years of experience in war journalism and top organizational leadership, helped and inspired thousands of executives and government officials around the globe. An advisor to state-leaders and a fellow of the World Bank, Michael has authored several books about leadership, strategy, meaning, and purpose. His unique executive leadership programs are held worldwide and are genuinely life-changing experiences. Now, in this book, Michael articulates the core of his leadership knowledge and experience in an easy-to-read, clear, concise, and timeless package. "This is Leadership" aims to rethink the conventional understanding of leadership and remove the clutter that has surrounded this critical concept. It takes leadership back to its core and re-attaches to it a moral dimension that includes courage, sacrifice, truth, responsibility, love, authenticity, meaning, fulfillment, in addition to other values and virtues that can help us live together in peace and prosperity. This book will answer many critical questions, such as: * Why the old ways of thinking about leadership do not work anymore. * How leadership is, at its core, about mobilizing people towards a purpose that elevates themselves, their families, communities, and organizations. * How leadership is a messy, risky, and dangerous enterprise that involves fear, betrayals, tolerating pain, and enduring injustice. * How leadership may use conflict, instability, chaos, tension, and stress to create a better reality. * How leadership is not about authority, followers, power, or influence. * How leadership is a noble act of service that can be practiced by everyone. Life is hard. We can make it bearable, and maybe beautiful, but undoubtedly meaningful and worthwhile. We can live together with honor, dignity, joy, generosity, and physical and spiritual wealth. This is the challenge of leadership, and this is our invitation to act. It is our duty. Lead whenever you can, because you matter far more than you think. Start with yourself NOW. Learn. Live. Lead.