Paul Butler, John F Manfredi, Peter Klein

Think to Win: Unleashing the Power of Strategic Thinking

• Gebundenes Buch

Produktbeschreibung

The proven plan for making strategic thinking part of any organization's DNA to drive sustainable growth In today's ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist. Think to Win helps business leaders expand strategic thinking out of the purview of "the elite few" and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.

Produktdetails

• Verlag: McGraw Hill LLC
• Seitenzahl: 240
• Erscheinungstermin: 24. Juni 2015
• Englisch
• Abmessung: 236mm x 154mm x 32mm
• Gewicht: 454g
• ISBN-13: 9780071840958
• ISBN-10: 0071840958
• Artikelnr.: 41493051

Autorenporträt

Paul Butler is the founder and Managing Director of GlobalEdg LLC. John F. Manfredi founded the strategic consulting and communications group Manloy Associates and co-author of Doing What Matters. Peter Klein is the founder of the growth-management consultancy PK Associates.

Inhaltsangabe

ACKNOWLEDGMENTS v
INTRODUCTION: 1
CHAPTER 1: New Thinking for Winning 5
CHAPTER 2: Principles for Winning 15
CHAPTER 3: What It Takes to Win 39
CHAPTER 4: Key To Winning 67
CHAPTER 5: Vision: Seeing the Future of Winning 83
CHAPTER 6: Strategies: Making the Right Choices 101
CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting 117
CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning
139
CHAPTER 9: The Winning Never Ends: Anchoring Change 163
EPILOGUE: Turning Over the Hourglass 183
APPENDIX A: Organizational Alignment Survey 189
APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation
Assessment Tool for Consumer/Customer Marketing 197
GLOSSARY 211
INDEX 215