Ken Segall

Broschiertes Buch

Think Simple

How Smart Leaders Defeat Complexity

Beschreibung

Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently.

Autor

Ken Segall is the author of the New York Times Bestseller Insanely Simple. Working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity.

Produktdetails

• Verlag: Penguin Books UK / Portfolio
• Seitenzahl: 256
• Erscheinungstermin: Juni 2016
• Englisch
• Abmessung: 233mm x 151mm x 25mm
• Gewicht: 342g
• ISBN-13: 9780241004449
• ISBN-10: 0241004446
• Artikelnr.: 43848056