Think More Analogue, Be More Digital - Harris, James
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The behaviour of today's consumer has changed beyond all recognition due to digital technology and media. However the drivers behind this remain rooted in the same analogue needs and motivations that have always been at the heart of all human behaviour. From explaining how a fart in a spacesuit can be great content to showing how the Muppets can help you find the best digital technology and why origami is the answer to achieving digital standout, through his unique style of storytelling James will show you how being a bit more analogue in the way you think can result in better digital strategy, planning and marketing communications.…mehr

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Produktbeschreibung
The behaviour of today's consumer has changed beyond all recognition due to digital technology and media. However the drivers behind this remain rooted in the same analogue needs and motivations that have always been at the heart of all human behaviour. From explaining how a fart in a spacesuit can be great content to showing how the Muppets can help you find the best digital technology and why origami is the answer to achieving digital standout, through his unique style of storytelling James will show you how being a bit more analogue in the way you think can result in better digital strategy, planning and marketing communications.
Autorenporträt
Dr. James Harris is a professor of supply chain and quality Management in the UAE. He has lived in the UAE for six years but has been in the Middle East for over 17 years. James is an American who spent four years in France earning his Doctorate of Business from Grenoble Ecole de Management in France and both his Master of Business and his Finance Bachelors in the US. As a creator, James has undertaken several entrepreneurial ventures, including being the founder and creator of the Heritage Lemonade brand as well as being a major beverage supplier for the US Department of Defense. In the Middle East, he established 'The Business Doctor,' a training and consultation company in Kuwait. Dr. James has developed an athletic cryo-suit to prevent post-workout swelling (Patent pending). You can learn more about Dr. James Harris on the below podcasting and video links: SubjectLink Epic Failures in Entrepreneurshipshttps://www.youtube.com/watch?v=jH_UfnR1Wpc&t=1070s Dubai Chats w/ Quality Management Expert Ihab Husseinhttps://www.youtube.com/watch?v=u3Tq2Bm_SPI&t=183s