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Problemogue. You've been duped into thinking that volume of effort is a substitute for value. You're victimized by the iniquity of ubiquity. Your company is advertising as if it's still 1962. You have a serious, undiagnosed lemming problem. Your company is screaming louder and louder, and your market is caring less and less. In the race to compete, you're becoming redundant. You're locked in price wars. You're scared of coloring outside of the lines, because no one told you the lines were imaginary. You're hemorrhaging marketing buys. You chalk up poor response to nebulous forces like "the bad economy," or "corrupt back-door deals." Your business is struggling. You're part of the 99%%%%. On the other hand, a handful of companies get it right. 1%%%% of companies have the rare courage to make their stuff remarkable. This book is about how to move your company from the 99%%%% to the 1%%%%, as quickly and easily as possible, using The Whale Vomit Method, no matter what business you're in.