
The War on Wine
Prohibition, Neoprohibition, and American Culture
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Throughout American history the prohibition and restriction of alcohol, including wine, has been part of what we now call culture wars. After losing the Prohibition Constitutional Amendment, anti-alcohol forces rebranded themselves as neoprohibitionists dedicated to the restriction of alcohol usage and they touted themselves as the counter-voice to alcohol organizations like the Wine Institute led by John A. De l.uca from 1976 to 2013.