The use of Sensory Marketing and its effect on Consumer Behavior
Novnish Ramesh
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The use of Sensory Marketing and its effect on Consumer Behavior

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The purpose of the paper is to present a new concept in marketing field and explain how the usage of this concept can influence the customer sales in the Russian and Indian luxury markets. The target company for this thesis is Rado, Switzerland luxury watches company, which is a part of International Swatch Group. In the paper authors state a hypothesis that the use of sensory marketing can increase Rado's customer sales in the Indian and Russian luxury markets. The goal here is to find out if the hypothesis is right or wrong. The tools that authors are going to use are survey, observations, i...