Jim James

The UnNoticed Entrepreneur, Book 2

Giving Entrepreneurs the Tools They Need to Get the Recognition They Deserve

• Broschiertes Buch

Produktbeschreibung

THE UNNOTICED ENTREPRENEUR

THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED

If you don't want to waste any more money on marketing guru's, this book is for you.

Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed.

Each article is concise, short, and can be read stand alone or taken as a holistic approach.

Discover the mindset, tools and techniques that business owners are using to:
_ Craft stories that resonate emotionally with customers.
_ Maintain genuine connections, even as they scale.
_ Create engaging content to drive lead generation.
_ Amplify their message with easy-to-use tech.
_ Communicate with their teams.

Includes special insights on podcasting, AI, and measurement.

This is the book that the guru's don't want you to read.

The UnNoticed Entrepreneur is the marketing toolbox that you need.

Produktdetails

• Verlag: Capstone / Wiley & Sons
• Artikelnr. des Verlages: 1W394195340
• 2. Aufl.
• Seitenzahl: 368
• Erscheinungstermin: 25. April 2024
• Englisch
• Abmessung: 141mm x 216mm x 25mm
• Gewicht: 466g
• ISBN-13: 9781394195343
• ISBN-10: 1394195346
• Artikelnr.: 67795725

Inhaltsangabe

Who this book is for...................................................................................ix

Prologue: The Need for ThymMs........................................................... xv

Part One: Storify. . . . . . . . . . . . . . . . 1

Chapter One: Introduction. . . . . . . . . . . . . . . . . 2

Chapter Two: The Common Path to Uncommon Success

with John Lee Dumas. . . . . . . . . . . . . . . . . . . . 5

Chapter Three: The Business of Story with Park Howell. . . . 10

Chapter Four: Be Distinct or Go Extinct

with Gerry Foster. . . . . . . . . . . . . . . . . . . . . 29

Chapter Five: 5C's of Personal Branding

with Michelle Griffin . . . . . . . . . . . . . . . . . . . 34

Chapter Six: The 8-seconds Pitch with Martin Barnes . . . . . 40

Chapter Seven: Case: Constructing a Story

with Chris Martin . . . . . . . . . . . . . . . . . . . . 46

Part Two: Personalise. . . . . . . . . . . . . 51

Chapter One: Introduction. . . . . . . . . . . . . . . . . 52

Chapter Two: Teach Bots to Be Compassionate

with Peter Dorrington. . . . . . . . . . . . . . . . . . . 54

Chapter Three: Finding the Appropriate Asia Pacific

based Journalist with Matthew Law. . . . . . . . . . . . . 62

Chapter Four: Call in the PR Cavalry with Nigel Sarbutts. . . . 69

Chapter Five: The One Million Media Address Book

with Joanna Drabent. . . . . . . . . . . . . . . . . . . . 76

Chapter Six: Prospecting on LinkedIn with

Guillaume Portalier . . . . . . . . . . . . . . . . . . . . 80

Chapter Seven: Website Personalisation at Scale

with Sander Nagtegaal. . . . . . . . . . . . . . . . . . . 85

The UnNoticed.indd 11 7/13/2023 6:41:57 PM

Contents

xii

Chapter Eight: Auto-Signature to Trust with

Helga Zabalkanskaya. . . . . . . . . . . . . . . . . . . 92

Chapter Nine: Inbound Marketing for Sales

with Laura L. Bernhard. . . . . . . . . . . . . . . . . . 97

Chapter Ten: Personal Service Earns Praise

with Paul Hourihane . . . . . . . . . . . . . . . . . . . 101

Chapter Eleven: Case: A Virtual Village for Parents

with Nitin Pandey . . . . . . . . . . . . . . . . . . . . 107

Chapter Twelve: Case: Building a Toothpaste Tribe

with Howard Kaufman. . . . . . . . . . . . . . . . . . 113

Part Three: Engage. . . . . . . . . . . . . . 119

Chapter One: Introduction. . . . . . . . . . . . . . . . 120

Chapter Two: Your Voice Performance

with Jimmy Cannon . . . . . . . . . . . . . . . . . . . 122

Chapter Three: The Engaging Voice with Ant Bohun. . . . . 126

Chapter Four: The Power Podcaster

with Sabrina Scholkowski. . . . . . . . . . . . . . . . . 130

Chapter Five: Five-Stages to DIY P.R.

with Santa Rosa Beach . . . . . . . . . . . . . . . . . . 137

Chapter Six: The Media Interview with Alex Greenwood. . . . 143

Chapter Seven: Crisis Communications

with Anthony Hayes . . . . . . . . . . . . . . . . . . . 148

Chapter Eight: Surveys As a Source with Chris Robinson . . . 153

Chapter Nine: Content from Social Impact Analytics

with Catherine Griffin. . . . . . . . . . . . . . . . . . 160

Chapter Ten: The AI Content World

with Dr. Stylianos Kampakis. . . . . . . . . . . . . . . . 167

Chapter Eleven: Case: Legally Content

with Guatemalan Mauricio Duarte . . . . . . . . . . . . . 173

Chapter Twelve: Case: Edumercials Shine on

Mi