Based on extensive interviews with key industry and business figures and drawing on new empirical research into audience perceptions of business, The Television Entrepreneurs draws upon popular business-oriented shows such as The Apprentice and Dragons' Den to explore the relationship between television and business. Raymond Boyle and Lisa Kelly investigate how the television audience engages with such programmes and the possible impact these may have on public understanding of the nature of business.
Based on extensive interviews with key industry and business figures and drawing on new empirical research into audience perceptions of business, The Television Entrepreneurs draws upon popular business-oriented shows such as The Apprentice and Dragons' Den to explore the relationship between television and business. Raymond Boyle and Lisa Kelly investigate how the television audience engages with such programmes and the possible impact these may have on public understanding of the nature of business.
Raymond Boyle is a Professor of Communications at the Centre for Cultural Policy Research at the University of Glasgow, UK Lisa W. Kelly is an AHRC Research Assistant at the Centre for Cultural Policy Research at the University of Glasgow, UK
Inhaltsangabe
Contents: Introduction Part I Industry, Text and Media Discourse: Television, representation and social change Continuity and change in the development of television's 'business entertainment format' Risking it all: analyzing 'business entertainment formats' Enterprise, society and cultural change. Part II Audiences, Television and the Entrepreneur: Understanding the audience: engaging with television The television entrepreneur: representations and role models Television business in the age of celebrity Conclusion: knowledge, television and understanding business Appendix Bibliography Index.
Contents: Introduction Part I Industry, Text and Media Discourse: Television, representation and social change Continuity and change in the development of television's 'business entertainment format' Risking it all: analyzing 'business entertainment formats' Enterprise, society and cultural change. Part II Audiences, Television and the Entrepreneur: Understanding the audience: engaging with television The television entrepreneur: representations and role models Television business in the age of celebrity Conclusion: knowledge, television and understanding business Appendix Bibliography Index.
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