Sanna Eskelinen, Belinda Gerdt

Broschiertes Buch

The Swipe-Right Customer Experience

How to Attract, Engage, and Keep Customers in the Digital-First World

Beschreibung

Learn the secrets for how top companies compete and win by providing amazing customer experiences for their customers.

Autor

Sanna Eskelinen (MSc in Economics) is a leader with expertise in B2B and B2C marketing. She is recognized for introducing innovative services into markets, building global programs and leading complex multi-stakeholder partnerships across the public and private sectors. Sanna is passionate about the impact of technology in different sectors in the society and how digital is creating new and changing existing customer experiences. Building on 20 years of experience in the tech industry at companies such as Microsoft and Nokia, Sanna currently works for Adobe and helps to transform the education industry digitally. She is an avid proponent of diversity, especially bringing more women into the tech industry. She is helping thousands of young people from different backgrounds to find fulfilling work in the tech industry and is an active member of Women@Adobe and a leader of Harvard Women Circles: peer networks that celebrate female voices and the impact they have.

Produktdetails

• Verlag: HarperCollins Focus
• Seitenzahl: 240
• Erscheinungstermin: 15. November 2022
• Englisch
• Abmessung: 212mm x 140mm x 17mm
• Gewicht: 226g
• ISBN-13: 9781400232307
• ISBN-10: 1400232309
• Artikelnr.: 63732121