The Sweet Spot of Legitimacy

The Sweet Spot of Legitimacy

A Manager's Guide

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This book provides an overview of legitimacy-related challenges at hybrid organizations and demonstrates legitimacy's importance for the strategic development of organizations. In a reader-friendly way, it addresses the question of how hybrid organizations can gain legitimacy from the perspectives of key stakeholders.To do so, the book examines legitimacy management in the context of two real-world hybrid organizations - the Swiss Institute for Translational and Entrepreneurial Medicine and the Swiss Center for Design and Health in Bern, Switzerland - from both theoretical and practical perspe...