The Strategic Manager provides a comprehensive, logical and applied insight in strategic management. Unlike some more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking readersâ expectations and understanding beyond that of strategy as a matter of planning only.
The Strategic Manager provides a comprehensive, logical and applied insight in strategic management. Unlike some more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking readersâ expectations and understanding beyond that of strategy as a matter of planning only.
Harry Sminia is Professor of Strategic Management at the University of Strathclyde, UK.
Inhaltsangabe
1 Strategic management basics 2 Marketing-inspired strategic thinking Case 2.1. Miele 3 The industrial organization approach Case 3.1. Spotify 4 The resource-based view Case 4.1. Macy's 5 Agency theory and shareholder value Case 5.1. Judges Scientific 6 Stakeholders and organizational politics Case 6.1. Inditex 7 Institutional theory and organizational culture Case 7.1. Waymo 8 Similarities, differences, and underlying assumptions Case 8.1. De La Rue
1 Strategic management basics 2 Marketing-inspired strategic thinking Case 2.1. Miele 3 The industrial organization approach Case 3.1. Spotify 4 The resource-based view Case 4.1. Macy's 5 Agency theory and shareholder value Case 5.1. Judges Scientific 6 Stakeholders and organizational politics Case 6.1. Inditex 7 Institutional theory and organizational culture Case 7.1. Waymo 8 Similarities, differences, and underlying assumptions Case 8.1. De La Rue
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