This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
James Mahoney is Adjunct Professor in Professional Communication in the News and Media Research Centre at the University of Canberra, Australia. He is a life fellow of the Public Relations Institute of Australia. He is the author of Strategic Communication: Campaign Planning and Public Relations Writing.
Inhaltsangabe
1: Facing up to issues: an introduction 2: The alchemy of professional communication 3. The nature of strategic communication 4. Identifying, analysing and managing organisational issues 5. Decision-making and communication strategy 6. Linking strategic communication and theoretical concepts 7. A strategic communication planning model
1: Facing up to issues: an introduction 2: The alchemy of professional communication 3. The nature of strategic communication 4. Identifying, analysing and managing organisational issues 5. Decision-making and communication strategy 6. Linking strategic communication and theoretical concepts 7. A strategic communication planning model
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