Delphine Lang

The SocialKind approach: Turn your business into a relational brand

• Broschiertes Buch

Produktbeschreibung

How to become a valuable partner in the lives of your connected customers... Given the ever-increasing use of social media, companies have more means than ever to build privileged relationships with their customers. However, these days, the common approach is more about online presence to speak about oneself than engagement to act in the interest of all. Faced with consumers who expect much more than just fine words, this approach is today obsolete. With millions of individuals around the world connecting every day, it is in companies' best interests to use social media "differently", more effectively and more creatively. This is essential if they want to avoid missing out on the innumerable riches, as yet unexplored and untapped, that social media has to offer. This book redefines the codes of social media marketing and provides the full equipment to benefit both from an understanding of the need for change and from a sophisticated and detailed knowledge of the strategic approach to adopt.

Produktdetails

• Verlag: Lexitis
• Seitenzahl: 160
• Erscheinungstermin: 12. Dezember 2016
• Englisch
• Abmessung: 220mm x 170mm x 12mm
• Gewicht: 291g
• ISBN-13: 9782362331725
• ISBN-10: 2362331725
• Artikelnr.: 47221591

Autorenporträt

Delphine Lang is a social media expert, strategy consultant and trainer. Her mission is to break with the traditional codes of social media marketing and to go beyond received ideas by making the art of effectively managing one's social media activities accessible and comprehensible for everyone. After more than a decade of working in well-known companies, both for corporates and advertising agencies, she decided in 2014 to explore her interest in the relationships between brands and consumers. In 2016, she redefined the codes of social media marketing by unveiling her innovative approach, "the SocialKind approach", to enable companies to achieve genuine operational excellence. Today, she promotes change by providing professionals with valuable insights and guidance resolutely focused on the acquisition of new skills and the adoption of new mindsets, behaviors and practices, in order to better respond to the ever-increasing expectations and requirements of consumers and to make a real difference in a constantly changing, and more and more complex and competitive world.