Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.
Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.
Preface Acknowledgments 1 Introduction: An Insider's Critical Approach to Advertising 2 Promoting Heaven on Earth: A Brief History of Advertising in the United States 3 So Much Energy for So Little Attention: Creating Images for Brands 4 Always Keep 'em Happy: How Advertising Shapes the Content of the Media 5 The Message Beneath the Message: Advertising and Ideology 6 Buying into Identity (Part 1): Representations of Gender and Sexual Orientation in Advertising 7 Buying into Identity (Part 2): Representations of Race and Ethnicity in Advertising 8 Building Brand Loyalty from the Womb: Advertising to Children 9 Sponsoring Exploitation and Environmental Destruction: Advertising and Externalities 10 Conclusion: Evaluating Advertising on Your Own Terms Index
Preface Acknowledgments 1 Introduction: An Insider's Critical Approach to Advertising 2 Promoting Heaven on Earth: A Brief History of Advertising in the United States 3 So Much Energy for So Little Attention: Creating Images for Brands 4 Always Keep 'em Happy: How Advertising Shapes the Content of the Media 5 The Message Beneath the Message: Advertising and Ideology 6 Buying into Identity (Part 1): Representations of Gender and Sexual Orientation in Advertising 7 Buying into Identity (Part 2): Representations of Race and Ethnicity in Advertising 8 Building Brand Loyalty from the Womb: Advertising to Children 9 Sponsoring Exploitation and Environmental Destruction: Advertising and Externalities 10 Conclusion: Evaluating Advertising on Your Own Terms Index
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