The Six Immutable Laws of Mobile Business - Sugai, Philip; Koeder, Marco; Ciferri, Ludovico
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Through in-depths interviews with major players in this industry such as Access, Bandai Networks, Matsumoto, Qualcomm, Takahashi, etc, the author draws on the tremendous impact that the mobile and wireless industry has had on Japanese society. The cell phone is not only bringing "communication" to rural areas, but also reshaping life styles and bringing new ways of communicating, purchasing, advertising, and entertaining in developed areas. The book examines patterns from a technological and economic perspective, explains how the market has developed and grown successfully into a mature vital…mehr

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Produktbeschreibung
Through in-depths interviews with major players in this industry such as Access, Bandai Networks, Matsumoto, Qualcomm, Takahashi, etc, the author draws on the tremendous impact that the mobile and wireless industry has had on Japanese society. The cell phone is not only bringing "communication" to rural areas, but also reshaping life styles and bringing new ways of communicating, purchasing, advertising, and entertaining in developed areas. The book examines patterns from a technological and economic perspective, explains how the market has developed and grown successfully into a mature vital industry, and forecasts what is next.? Find out how Japan reshaped its mobile industry and draw lessons and learn its economic implications and what is next from the leaders in the field (Yahoo, NEC, Sanyo, Kyocera, Takahashi, Maki, Access, G-Mode, Nanomedia, Qualcomm, FeliCa, etc.... )? Numerous case studies for content, delivery, marketing, shopping and services with technology and business profiles and comments from the real life players.
Autorenporträt
PHILIP SUGAI, DSC, MBA, is the Director of the Mobile Consumer Lab and Professor of Marketing at the Graduate School of International Management at the International University of Japan. He is an advisor to a number of companies in Japan and overseas on the strategic implications of wireless technologies on consumer behavior. MARCO KOEDER, MS, is Executive Director of CyberMedia K.K., a leading digital media agency in Japan. He is also a mobile evangelist and strategic advisor to global players in the online and media industries. LUDOVICO CIFERRI, MA, is Research Manager at Istituto Superiore Mario Boella, where he is in charge of the Japan and Australasia regions. He is a researcher at Mobile Internet Capital, Inc. and teaches mobile business strategy at the International University of Japan's Graduate School of International Management.