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How the auto industry can replace obsolete strategies dating to Henry Ford's era with a system that reconnects customers to the value chain: a build-to-order model centered on process, product, and volume flexibility.

Produktbeschreibung
How the auto industry can replace obsolete strategies dating to Henry Ford's era with a system that reconnects customers to the value chain: a build-to-order model centered on process, product, and volume flexibility.
Autorenporträt
Matthias Holweg is Lecturer at the Judge Institute of Management, University of Cambridge.
Frits K. Pil is Assistant Professor at the Katz Graduate School of Business and a Research Scientist at the Learning Research and Development Center, University of Pittsburgh.