The Rudolph Factor

The Rudolph Factor

Finding the Bright Lights That Drive Innovation in Your Business

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The Boeing Company, one of America's oldest and best aircraft manufacturers, has struggled--along with many of its competitors and suppliers--with the cyclical nature of demand for commercial aircraft. Between the difficult integration of the Rockwell and McDonnell Douglas teams into Boeing's culture, increasing competition from Airbus, and heightened market pressure, the company was facing serious financial consequences...until it found its bearings and managed a remarkable turnaround in record-breaking time, putting its competitors on the ropes.The Rudolph Factor explains how Boeing did it. ...