The Routledge Handbook of Tourism Experience Management and Marketing

Herausgeber: Dixit, Saurabh Kumar

• Gebundenes Buch

Produktbeschreibung

This handbook offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, it highlights multiple representations and interpretations of the theme

Produktdetails

• Routledge International Handbooks
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 652
• Erscheinungstermin: 27. Mai 2020
• Englisch
• Abmessung: 182mm x 253mm x 40mm
• Gewicht: 1270g
• ISBN-13: 9780367196783
• ISBN-10: 0367196786
• Artikelnr.: 59773092

Autorenporträt

Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor's degree in Hotel Management and Catering Technology, a Master's degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than 20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has 11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at [e-mail].

Inhaltsangabe

Part 1: Tourism experience: theories, structure and frameworks 1.
Conceptualizations of tourism experience. 2. A Systematic Review of The
Tourism Experience Research From 2009 To 2018. 3. Key Drivers of Tourism
Experience. 4. Typology of Tourism Experience. 5. Customer Experience in
Tourism: An Overview. 6. The Role and Measurement of Emotions in Tourist
Experiences. 7. The essence of memorable experience. 8. Service emplyees
and customer experience. 9. Relationships between tourists' emotional
experiences, perceived overall image, satisfaction, and loyalty. 10.
Tourism and the experience economy: a critique? Part 2: Crafting Tourism
Experiences. 11. Understanding the experience design process. 12.
Experiential choice in tourism. 13. The service experiencescape. 14.
Exploring image, perception and motivation in tourism experience. 15.
Learning through extraordinary tourism experiences. 16. Resident Driven
City Hospitality Design and Delivery. 17. Experiential Heritage Tourism
Designing in United Arab Emirates. 18. Trends in Experience Design:
Strategies for Attracting Millennials to Wineries in Victoria, Australia.
19. The Role of themes and stories in tourism experiences. 20.
Understanding Performativity and Embodied Tourism Experiences in
Animal-Based Tourism in the Arctic. 21. Experiential Dissonance. Part 3:
Marketing Tourism Experiences. 22. Traditional versus Experiential
Marketing in Tourism. 23. Marketing Approach to the Tourist Experience. 24.
Experiential marketing for tourism destinations. 25. Relationship
Marketing: A Consumer Experience Perspective. 26. Interpreting
Relationships among Oktoberfest Tourists' Experiences and Perceived Value,
Overall Satisfaction and Loyalty Behaviors for Better Marketing Strategy
Decisions. 27. Delivering Quality and Memorable Tourism Experience. 28.
Marketing gastronomic tourism experiences. 29. Managing Brand Experience
and Reputation in the Hotel Business. 30. Managing Service Failure and
Recoveries. 31. Dark Tourism: Negative Experiences as Part of Modern
Tourism. Part 4: Technology enabled tourism experiences. 32. Sharing
Economy and Tourism Experience. 33. An Exploration of Experiential Travel
Behavior during Traveler Journey. 34. Co-Construction of the Tourist
Experience via Social Networking Sites. 35. Technologies for Enhancing Wine
Tourism Experience. 36. Pictures, Colors and Emotions: Shaping the UK's
E-Tourism Experience. 37. Managing Tourist Experience through Social Media:
Evidence from South Korea. 38. Virtual Reality, Augmented Reality and
Tourism Experience. Part 5: Sustainable Tourism Experience. 39. Sustainable
tourism and the visitor experience. 40. Rethinking Sustainable Tourism
through Identity Decomposition: The Stratification of the Intensifying
Factors of the Tourism Experience. 41. Developing Rural Tourism through
Co-Creation of Sustainable Tourist Experiences. 42. Towards Green Loyalty:
Driving From Green Experiential Quality, Green Emotional Attachment, Green
Image, Green Switching Experience And Green Experiential Satisfaction. 43.
Guest and Host Relation in Tourism Experience Building: Rising Issue of
Sustainability. Part 6: Emerging Avenues of Tourism Experience And Co -
Creation. 44. Co-Creation of Tourism Experiences: A Conceptual Framework.
45. Co-Creation of Tourism Experience through Service Dominant Logic. 46.
Place-Based Business Models of Value Creation in Tourism: Case of the
Albergo Diffuso. 47. Chinese Meaning of Face in Arctic Norway: Cultural
Co-Creation for Tourist Experiences. 48. The Emotional Labor of the
Co-Created Tourism Experience. 49. Tourism experience and destination
competitiveness. 50. Senior Tourism and Customer Experience: Links and
Opportunities. 51. Crisis Management and Tourism Experiences. 52.
Conclusion: Some Reflections on Experiential Tourism Management and
Marketing.