Broschiertes Buch

The Routledge Handbook of Digital Consumption

Beschreibung

Fully revised and updated, the new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption.

Autor

Rosa Llamas is a lecturer in marketing at several business schools across Europe. She is also a mentor and consultant. Her work is based on qualitative methods, has a global approach, and aims at igniting individual and societal transformations. Russell Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at the Schulich School of Business in York University, Canada.

Produktdetails

• Routledge International Handbooks
• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 582
• Erscheinungstermin: 27. Mai 2024
• Englisch
• Abmessung: 246mm x 174mm x 31mm
• Gewicht: 1014g
• ISBN-13: 9781032329604
• ISBN-10: 1032329602
• Artikelnr.: 70341296