Makafui R. Agboyi, Dr. David Ackah

The Role of Transportation in Achieving Customer Satisfaction in a Private Distribution Company

A Study of Ricky Boakye Yiadom Company Limited

• Broschiertes Buch

Produktbeschreibung

Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, ( Atlantic International University ) (School of Business and Economics), course: Ph.D. Economics, language: English, abstract: In a highly competitive distribution sector, one way to gain competitive advantage is to ensure that the customers are satisfied. It is also a fact that having a good transport system is a great factor to ensure long term services and growth the company. The study is to find the role transportation play in achieving customer satisfaction in the private distribution sector a case study at Ricky Boakye Yiadom Company Limited.Eventually, the results are meant to improve the existing levels of customer satisfaction with the form of transportation. Specifically it seeks to uncover the factors accounting for the level of customer satisfaction in transportation of products.The study reviewed major theoretical area to develop a framework which suggests that customer satisfaction in Distribution Company would be a function of service quality and customer orientation of service employees.The data from the study constituted employees and customers of 35 people and was analyzed through a descriptive statistics. The study reveals that the mode of transportation does not always achieve smooth delivery and satisfaction desired but adds value to the mode of transport. It also shows that delivery times to customers are not always meet.Most customers also agree that increase in customer satisfaction also depends on transportation. Furthermore, it is recommended on the basis of the evidence that to understand customer satisfaction better, the company must survey customers about both perceived service quality and the perception about satisfaction.

Produktdetails

• Akademische Schriftenreihe Bd. V284724
• Verlag: GRIN Verlag
• 1. Auflage
• Seitenzahl: 56
• Erscheinungstermin: 12. Februar 2016
• Englisch
• Abmessung: 210mm x 148mm x 5mm
• Gewicht: 96g
• ISBN-13: 9783656850137
• ISBN-10: 3656850135
• Artikelnr.: 44547649

Autorenporträt

Dr. David Ackah was born in the Western part of Ghana, precisely Egyambra in the Ahanta West District. He had his basic and secondary education from Egyambra Basic Education, and Esiama Secondary School. He then obtains Diploma in Economics and Business Management from Colorado Technical University, and Community College of Southern Nevada. Dr. David Ackah again continues his education to University College of Management Studies - UCOMS to read BSc Accounting, as life goes on, he had an admission to study at Atlantic International University at Hawaii precisely Honolulu in USA and Colorado Technical University to read Master of Science (MSc) and Master of Philosophy (M.Phil.) in Economics, with his hard working, he had 3.98 GPA score after his Master of Science in Economics, with this, he again obtain an admssion with automatic enrolment to study Doctor of Philosophy in Economics. Dr. Ackah also studies other professional course from the following institutions: Managing and Marketing Sales Association (MAMSA in Cherish England), Standard Diploma in Sales Management, Institute of Commercial Management (ICM in UK), Diploma in Marketing, and Institute of Export and Shipping Management (IESM in Ghana) Diploma in Marketing & Salesmanship Dr. Ackah has work with many companies like Tobinco Pharmaceutical Ltd as Marketing Manager in Takoradi, Nutraculture Indian Pharma as Country Manager in Ghana, and Pharmanova Ltd as a Regional Marketing Manager and Teaches in many Colleges, and Secondary schools. Currently He is a Lecturer in Kwame Nkruma University of Science and Technology, Institute of Distance Learning - KNUST and CEO of Regaro Group of Companies