The Role of Network Relationships in Internationalization Process
Dato' Anuar Md Nor
Broschiertes Buch

The Role of Network Relationships in Internationalization Process

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This book focuses on multinationals from Asian developing countries, namely palm oil multinationals from Malaysia (POB MNCs). The study examines the role of network relationships in the Malaysian palm oil industry, and how the network relationships contribute to firm competitive advantages of the POB MNCs. A qualitative research method, by using an interview technique, was used to gather primary data. The study finds that network relationships in the palm oil industry were formed as a result of long historical, economic, ownership and personal ties. Members of the network collaborate among the...