Gebundenes Buch

The ROI of Pricing

Measuring the Impact and Making the Business Case

Herausgeber: Liozu, Stephan; Hinterhuber, Andreas

Beschreibung

This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. This ground breaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

Autor

Stephan M. Liozu is the Founder of Value Innoruption Advisors based in the USA. Andreas Hinterhuber is a Partner of Hinterhuber & Partners based in Austria

Produktdetails

• Verlag: Routledge
• Seitenzahl: 240
• Erscheinungstermin: 17. Januar 2014
• Englisch
• Abmessung: 240mm x 161mm x 18mm
• Gewicht: 529g
• ISBN-13: 9780415833790
• ISBN-10: 0415833795
• Artikelnr.: 39354519