Tapping into research and decades of experience in the world's fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.
Tapping into research and decades of experience in the world's fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.
Oliver Stelling is an independent advisor with 25 years of experience in corporate and government communications across Asia. He served as Country Manager, Regional Director and Head of Strategy for global networks in China, Malaysia, Singapore and the United Arab Emirates. His main focus is on East-West relations, strategic communications and public diplomacy.
Inhaltsangabe
Introduction 1. Decoding the Asian Century: How the Bet on Modernization Paid Off 2. Communication vs. Communications: All That Makes Us Human 3. Purpose and Shared Values: Communications' Best Engagement Model 4. Whatever We Imagine: From Aspiration to Inspiration 5. Looking for Polaris: How to Tackle the Global Disinformation Crisis 6. Public Diplomacy: Leveraging the Strong Side of Soft Power 7. Human Capital: Winning with New Talent Strategies 8. AI and Big Data: Enrolling Technocracy in Communications 9. Shenzhen Speed and Dubai Spirit: Engineering the Asianization of Communications 10. ACCESS and BEAT: Two Ways to Develop Future-Proof Strategies 11. Epilogue
Introduction 1. Decoding the Asian Century: How the Bet on Modernization Paid Off 2. Communication vs. Communications: All That Makes Us Human 3. Purpose and Shared Values: Communications' Best Engagement Model 4. Whatever We Imagine: From Aspiration to Inspiration 5. Looking for Polaris: How to Tackle the Global Disinformation Crisis 6. Public Diplomacy: Leveraging the Strong Side of Soft Power 7. Human Capital: Winning with New Talent Strategies 8. AI and Big Data: Enrolling Technocracy in Communications 9. Shenzhen Speed and Dubai Spirit: Engineering the Asianization of Communications 10. ACCESS and BEAT: Two Ways to Develop Future-Proof Strategies 11. Epilogue
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