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Selected Contents: Part I. The Political Economy of the "Hispanization" of the United States and North America1. The Future of Marketing and Merchandising in the United States2. Management Realities of a Fragmented "North American" Market3. Labor, Immigration and BusinessPart II. The Emergence of the Hispanic Market in North America4. Americans in Mexico: Demonstration Effects of a Flourishing Demographic5. A Vanishing Border: The Emergence of a North American Consumer Market6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior