Sami Finne, Hanna Sivonen

Buch mit Leinen-Einband

The Retail Value Chain

How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies

Beschreibung

Analyzes the changes in the retail industry and the strategic options now open to companies. This book describes the key concepts of Efficient Consumer Response and presents several illustrative cases to demonstrate the results.

Autor

Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland, a member of the leadership team and Sales Director of Capgemini Consulting Finland, and a visiting lecturer at the Helsinki School of Economics and Helsinki University.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 2548
• Seitenzahl: 386
• Erscheinungstermin: 3. Dezember 2008
• Englisch
• Abmessung: 240mm x 161mm x 25mm
• Gewicht: 845g
• ISBN-13: 9780749454562
• ISBN-10: 0749454563
• Artikelnr.: 24425003