Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.
The founder of Retail Prophet, Doug Stephens is one of the world's most respected and influential retail industry futurists and advisors. His work and thinking have influenced many of North America's best-known retailers and brands, including Walmart, Home Depot, Razorfish, Disney, Loblaws, WestJet, Citibank and Air Miles to name a few. Drawing on over 20 years of international experience in the retail industry, including the leadership of one of New York City's most historic retail chains, Stephens tracks key shifts in economics, demographics, technology and media to assemble a complete and credible picture of how retail and consumerism are evolving. He is a highly sought-after keynote presenter, speaking regularly to diverse business and government audiences across North America and Europe about the key changes in consumer behavior and technology that are central to the success of organizations and entrepreneurs. He is also a regular contributor on the acclaimed television series App Central TV, a retail business contributor for CBC Radio, and a frequent source of opinion for global business media. Stephens sits on the advisory boards of a mobile technology company and the Dx3 digital conference. Follow Doug on Twitter @RetailProphet.
Inhaltsangabe
ACKNOWLEDGMENTS ix
INTRODUCTION: REVOLUTIONS AND REVIVALS xi
PART 1: THE END 1
CHAPTER 1 It's Not a "Recession"! 3
CHAPTER 2 The Disappearing Middle 25
CHAPTER 3 Rest in Peace, Joe Average 41
CHAPTER 4 The Broken Funnel 71
PART II: THE BEGINNING 89
CHAPTER 5 The New Law of Average 91
CHAPTER 6 Who Owns Your Brand? 121
CHAPTER 7 Rehumanizing Retail 149
CHAPTER 8 The Third Shelf 175
CHAPTER 9 The Destination Is You 195
CHAPTER 10 Break It, Build It and Make It Beautiful 217
