This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.
Table of contents:
CHAPTER 1: A World of Influence CHAPTER 2: Influencing Behavior: Taking Direct Approaches CHAPTER 3: Influencing Attitudes Through Behavior: When Doing Can Become Believing CHAPTER 4: Changing Attitudes Through Persuasion: Take My Words for it CHAPTER 5: Making Persuasion Last: The Persistence and Behavioral Consequences of Attitude Changes CHAPTER 6: Resisting and Embracing Influence: The Yin and Yang of Persuasions CHAPTER 7: Influence, Awareness, and the Unconscious: When What Your Don't Know May Change You CHAPTER 8: Influence and the Legal System: Trying Experiences CHAPTER 9: Social Influence in the Service of Health and Happiness APPENDIX A: Research and the Experimental Method APPENDIX B: Measuring Attitudes and their Components
This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbarbo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.
Table of contents:
CHAPTER 1: A World of Influence CHAPTER 2: Influencing Behavior: Taking Direct Approaches CHAPTER 3: Influencing Attitudes Through Behavior: When Doing Can Become Believing CHAPTER 4: Changing Attitudes Through Persuasion: Take My Words for it CHAPTER 5: Making Persuasion Last: The Persistence and Behavioral Consequences of Attitude Changes CHAPTER 6: Resisting and Embracing Influence: The Yin and Yang of Persuasions CHAPTER 7: Influence, Awareness, and the Unconscious: When What Your Don't Know May Change You CHAPTER 8: Influence and the Legal System: Trying Experiences CHAPTER 9: Social Influence in the Service of Health and Happiness APPENDIX A: Research and the Experimental Method APPENDIX B: Measuring Attitudes and their Components
This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbarbo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.