Alex Varricchio, Kiirsten May

Broschiertes Buch

The Proximity Paradox

How to Create Distance from Business as Usual and Do Something Truly Innovative

Beschreibung

Kiirsten May and Alex Varricchio, founders of UpHouse Inc., explore how innovation is often derailed by roadblocks related to execution, and provide exercises, strategies, and solutions to help businesses create space between two often-competing imperatives.

Autor

Alex Varricchio worked with one of the largest advertising agencies on the Canadian Prairies for 10 years, and eventually led the creative department as creative director. He has always had an entrepreneurial spirit and pursued his first business venture at the age of four. Kiirsten May has always had a passion for storytelling and creative expression. She’s channeled that passion into helping brands and individuals influence their communities through well-told stories. Together, they are the co-owners of UpHouse, a marketing agency, and Crainstorm, a crowd- sourced brainstorming web app.

Produktdetails

• Verlag: ECW Press, Canada
• No Edition
• Seitenzahl: 216
• Erscheinungstermin: 24. März 2020
• Englisch
• Abmessung: 208mm x 137mm x 15mm
• Gewicht: 288g
• ISBN-13: 9781770415324
• ISBN-10: 1770415327
• Artikelnr.: 57838219