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The biggest current threat you face is becoming a commodity in your prospect's eyes. What's making it worse? Decision teams keep getting bigger and they are ignoring your sales teams until the very end of their buying journey. This race won't stop on its own and we believe that most teams are unprepared and ill-equipped to sell the way today's buying teams expect. This book is designed to help you combat the three deadly Cs: commoditization, compressed selling time, and consensus decision-making, to win the brain, win the journey, and win the deal.