Irene C L Ng

The Pricing and Revenue Management of Services

A Strategic Approach

• Gebundenes Buch

Produktbeschreibung

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 208
• Erscheinungstermin: 26. Juli 2007
• Englisch
• Abmessung: 241mm x 163mm x 22mm
• Gewicht: 455g
• ISBN-13: 9780415350778
• ISBN-10: 0415350778
• Artikelnr.: 37179980

Autorenporträt

Irene C.L. Ng

Inhaltsangabe

1. Introduction Part 1: The Buyer as an Individual
2. The Expected Net Value (ENV) Framework
3. Advanced Purchase and the Separation of Purchase and Consumption
4. Seven Strategies For Higher Revenues Part 2: Buyers in Aggregate
5. The Economics of Pricing in Services
6. The Revenue Management of Services
7. Strategic Pricing and Revenue Management: Four More Strategies For
Higher Revenue
8. Conclusion