Ronnie Lipton

The Practical Guide to Information Design

• Gebundenes Buch

Produktbeschreibung

All the tools and know-how to create successful information design projects

In a user-friendly design, Practical Guide to Information Design provides a detailed, behind-the-scenes view of the development process for both print and digital media, with complete descriptions and comparisons of various formats. It covers the principles of design, perception, and usability with step-by-step examples, including the work of top-notch professionals. Beautifully illustrated with hundreds of graphs, maps, tables, line drawings, and photos, this practical guide is packed with useful resources for both the professional designer and student.

Ronnie Lipton (Bethesda, MD) is Director of Transform & Function, a firm that consults organizational communicators on effective writing, editing, and design. She is also an award-winning journalist and publication designer, and is a corporate and university instructor.

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The definitive, behind-the-scenes guide to mastering information design

Finally, in one usable format, here's your single-volume resource for designing clear projects that really work for your audience. The Practical Guide to Information Design provides all the tools, resources, and best practices that designers need to create highly successful print and digital information design projects.

A brilliant combination of practice and theory, this highly visual book covers the principles of design, perception, and usability, complete with step-by-step examples that feature the work of today's leading professionals. Comprehensively illustrated with hundreds of valuable graphs, maps, tables, line drawings, and photos, The Practical Guide to Information Design features:
_ Complete descriptions and comparisons of various formats
_ A range of helpful exercises to reinforce covered material
_ Handy summary boxes, bulleted lists, captions, and examples
_ A wealth of useful resources for professionals and students

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 272
• Erscheinungstermin: 1. Januar 2007
• Englisch
• Abmessung: 239mm x 210mm x 29mm
• Gewicht: 855g
• ISBN-13: 9780471662952
• ISBN-10: 047166295X
• Artikelnr.: 20782144

Autorenporträt

Ronnie Lipton is the Director of Transform and Function, a firm that consults with organizational communicators on effective writing, editing, design, and multicultural communication. An award-winning journalist and publication designer, she's also the author of Designing Across Cultures and Information Graphics and Visual Clues. Lipton has taught journalism in George Washington University's Publication Specialist Program and graphic design at the University of Maryland.

Inhaltsangabe

Acknowledgments. Introduction. SECTION I: AUDIENCE. Identifying the
Audience. Chapter 1. How humans (almost) universally Perceive. Chapter 2.
Usability and how to achieve it. SECTION II: WORD DESIGN. How to Design
Understandably. Chapter 3. How to work with type and layout. Chapter 4. How
to write clearly. Chapter 5. How to use color meaningfully. SECTION III:
PICTURE DESIGN. How to Design Meaningful Graphics. Chapter 6. How to make
pictures that inform. Chapter 7. Design, label, and caption diagrams
clearly. Chapter 8. Clear forms improve users' experience. Chapter 9. How
to help people find their way clearly. Bibliography/resources. Index. About
the author.