How you view your customers, your team, your consumer's experience, and your priorities is about to change. The Power of YES! in Innovation encourages you to navigate your business with a renewed and deeper understanding of the benefits of innovation and the enthusiastic embrace of every opportunity. This book is not meant to spawn "yes men" and "yes women." It will enable you to reconsider why you say NO! And more specifically, why you are not capitalizing on happenstance, chance and upward trajectory due to narrow and reactive thinking. Use The Power of YES! in Innovation to shift your…mehr
How you view your customers, your team, your consumer's experience, and your priorities is about to change. The Power of YES! in Innovation encourages you to navigate your business with a renewed and deeper understanding of the benefits of innovation and the enthusiastic embrace of every opportunity. This book is not meant to spawn "yes men" and "yes women." It will enable you to reconsider why you say NO! And more specifically, why you are not capitalizing on happenstance, chance and upward trajectory due to narrow and reactive thinking. Use The Power of YES! in Innovation to shift your mindset and impact your business, partners, and customers in ways that will forever alter your course and growth. These are the stories of what happened when Shawn Nason and Stephan Junion approached every conversation and interaction with the commitment to say YES! Renowned healthcare and business catalysts, the former Disney Imagineer and business doctor, broke open the enlightening truth of their organization's status and path simply saying YES! and exploring every hidden fortune through deliberate innovation. These truths about their businesses and customers crystallized every decision they had ever made, or were planning on making. Are you ready to capture the spark that will refresh and transform your leadership? The Power of YES! in Innovation teaches you to: -Leave "expert" labels at the door. -Return the customer to the number-one priority. -Understand how a philosophy of "Know Me, Surprise Me, and Make it Easy for Me" will reconstruct your customer's experience. -See lessons in the everyday, like how a toilet, a car, and a mouse can teach us to better serve our consumers. >The Power of YES! in Innovation will change your customer's perception as it unlocks the true potential of your business and your life. Unleash the power and revolutionize your business TODAY!
"Innovation Isn't Work, Innovation is a Lifestyle!" Those words accurately describe the roles he has had in his eclectic career; however, it does not describe the amazing journey he has been on and how he got to where he is today. That journey to where he is today and what he is passionate about is personal. He can't help it, and is comfortable challenging the system that could have better helped him take care of both of his parents. As a result of these experiences, he chose to relentlessly pursue innovations in how healthcare can flip the model to put the consumer at the center of its approach. He describes himself as the Chief Consumer Champion! Fast forward to today. Shawn has been blessed to start The Nason Group, where their focus is to help their partners meet their consumers where they are, to better inform how those partners approach current and future products and services. While he has deep passion for healthcare, the tools Shawn and his colleagues employ to impact healthcare are universal and accessible in the context of any organization that wants to join them on the journey toward consumer-centered innovation. Shawn has learned through his career that deeply listening to the consumer is a key tenet of successful organizations and a bold move for leaders to undertake. His challenge to both small and large organizations is to evaluate deeply your commitment to the consumer. If you aren't where you feel you need to be, go find someone (it doesn't have to be The Nason Group) to help you put the consumer at the center of the products and services you offer. In his free time, Shawn loves to travel, shop, play, and aggravate his amazing family: Carla, Kayla, and Kolby. Shawn also enjoys playing a little bit of poker when he can, or hitting the sticks.
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