The Power of Free Publicity: Using HARO (Help a Reporter Out) to Build Relationships and Get Free Press - Perry, Roberta L.
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Every business could benefit from free publicity because it offers more credibility than traditional advertising. Free publicity can also help potential customers and clients see the personality behind your brand. In this day of social connection, those personal touches are more important than ever.In these pages, I will show you a few pointers and tips about getting free publicity and hopefully answer some of the questions that you may have. So, what will you learn? This book will, most importantly, help you realize that you are an expert. It will also enable you to get over your fear of…mehr

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Produktbeschreibung
Every business could benefit from free publicity because it offers more credibility than traditional advertising. Free publicity can also help potential customers and clients see the personality behind your brand. In this day of social connection, those personal touches are more important than ever.In these pages, I will show you a few pointers and tips about getting free publicity and hopefully answer some of the questions that you may have. So, what will you learn? This book will, most importantly, help you realize that you are an expert. It will also enable you to get over your fear of pitching to writers and reporters, teach you how to develop a comprehensive bio, expand your ideas about writing topics and explain important tips for success in using HARO. Then, it will help you craft the perfect query answer in a step-by-step workbook section, and inspire you with powerful testimonials about how free publicity helped several businesses grow by leaps and bounds.
Autorenporträt
ROBERTA PERRY is a proud and grateful wife, mom, daughter, sister and friend. She is also the Founder and President of ScrubzBody(TM) Skin Care Products. Needing publicity for her business, but on a tight budget, she set out to reach writers and reporters to get coverage for free. She has been published and quoted in over 100+ skin care and business articles, blogs and beauty magazines. Roberta and her ScrubzBody Team were featured as the finale episode on Season One of Sell it Like Serhant on Bravo TV. Roberta is a proud member of Indie Business Network, American Made Matters, Farmingdale Chamber of Commerce and Bethpage Kiwanis Club.