Bruce Pietrykowski

The Political Economy of Consumer Behavior

Contesting Consumption

• Gebundenes Buch

Produktbeschreibung

Geographers, historians of technology and sociologists have devoted attention to trying to figure out what makes consumption meaningful. By contrast, economists have been content to hold onto theories of consumption that depend on a self-interested representative agent making utility maximizing decisions. This book develops this account.

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This book applys insights from the fields of feminist, heterodox and behavioral economics to a study of consumption, focusing on its construction as a learned activity and a lifestyle choice.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 198
• Erscheinungstermin: 9. April 2009
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 467g
• ISBN-13: 9780415773126
• ISBN-10: 0415773121
• Artikelnr.: 31081747

Autorenporträt

Bruce Pietrykowski is currently Professor of Economics and Director of Urban and Regional Studies at the University of Michigan-Dearborn where he teaches courses in urban and regional studies, labour relations, and economic geography

Inhaltsangabe

1. Consumption Matters 2. Economic Knowledge: Boundary-Keeping and Border
Crossing 3. Economic Knowledge and Consumer Behavior: Home Economics and
Feminist Analysis 4. Psychology And Economics: Max Wertheimer, Gestalt
Theory and George Katona 5. Fordism and the Social Relations Of Consumption
6. Green Consumption and User Culture: The Case of the Toyota Prius 7. Slow
Food: The Politics and Pleasure of Consumption 8. Consuming with
Alternative Currency 9. Consuming For Social Change: Ethical and Political
Consumption. References