Mauro F. Guillen
Broschiertes Buch

The Platform Paradox

How Digital Businesses Succeed in an Ever-Changing Global Marketplace

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In The Platform Paradox, Wharton professor Mauro F. Guillén argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.