Managing the Smart Revolution in Tourism Firms - Navarro-Meneses, Francisco Javier
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Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence, and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind,…mehr

Produktbeschreibung
Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence, and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: * Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years * Bring together the knowledge and experience of leading experts from academia, the tourism sector, and technology companies, who reveal in a unified way the fundamental points your organization must consider in the path towards being smarter * Create a practical knowledge tool that allows getting the most out of Smart Technologies, its products, and future trends, while learning how to make them a competitive tool, and avoid being left behind * Features full color figures and photographs The book will be a vital resource for Tourism practitioners, strategic planners, and policy makers as well as students of tourism marketing, management, and technology.
Autorenporträt
Dr. Francisco Javier Navarro-Meneses obtained his Doctorate in Economics and Business Management from the University of Alcala (2016). Previously, he obtained an Executive MBA at the Instituto de Empresa in Madrid, specializing in operations and production. His doctoral work focused on the application of the bases of the complexity paradigm to the theory of the firm in order to formulate new theoretical bases and methodologies that explain the behavior of the firm. He is currently a professor in the Department of Tourism at Nebrija University, where he is the Director of the MBA in Tourism Management. Dr. Navarro-Meneses is also a research member of Nebrija University research group in Smart Tourism and Innovation, and of University of Alcala research group in Complex Systems in Social Science. Prior to joining academia, he developed his professional career as a business consultant, a sector in which he has twenty years of experience in various positions of responsibility at big-four international consulting firms and as an entrepreneur. His areas of expertise include tourism IT transformation, innovation management, and corporate strategic change. He has also been a founder and CEO of start-up companies in the technology, e-commerce, engineering, transportation and professional services sector.