Andere Kunden interessierten sich auch für
![Strategy of the enterprise in the industry of hospitality]( "Strategy of the enterprise in the industry of hospitality")
Strategy of the enterprise in the industry of hospitality60,99 €![Female Western Leaders in the Hospitality Industry in North Africa]( "Female Western Leaders in the Hospitality Industry in North Africa")
Female Western Leaders in the Hospitality Industry in North Africa38,99 €![Brand Genericide - The Ultimate Marketing Paradox]( "Brand Genericide - The Ultimate Marketing Paradox")
Brand Genericide - The Ultimate Marketing Paradox46,99 €![The Role of Quality Circle's Programs in The Hotel Industry]( "The Role of Quality Circle's Programs in The Hotel Industry")
The Role of Quality Circle's Programs in The Hotel Industry42,99 €![Employee Retention in the Hospitality Industry]( "Employee Retention in the Hospitality Industry")
Employee Retention in the Hospitality Industry40,99 €![Investigating Internet Marketing in the Hospitality Industry in Ghana]( "Investigating Internet Marketing in the Hospitality Industry in Ghana")
Investigating Internet Marketing in the Hospitality Industry in Ghana36,99 €![An Overview On The Major Hospitality Companies In India]( "An Overview On The Major Hospitality Companies In India")
An Overview On The Major Hospitality Companies In India23,99 €
This book provides an assessment of Corporate Social Responsibility (CSR) initiatives adopted by Hospitality Establishments (HEs) in supporting communities living adjacent to Maasai Mara National Reserve, Kenya. The author assesses the paradox of many hospitality establishments that appreciate the importance of improving locals well-being but do little, if any, to that effect. He evaluates the haphazard implementation process of CSR program that is characterized by superficial initiatives that do not address key socio-economic issues that affect the locals in Kerinkani and Oloirien group ranches in Transmara District. James Kamwea highlights the different CSR initiatives that HEs in the group ranches are involved in. He also analyses the effect of the initiatives on the locals livelihoods and the challenges encountered in the adoption and implementation of the initiatives. He recommends that HEs should strategically implement the initiatives to ensure that their existence helps to better locals socio-economic well-being. This book is recommended to hospitality students, researchers, policy makers and hoteliers with establishments bordering tourism destination areas.