The Niche Influence - Watson, Peter
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There's a lot to be said about marketing books. Some are filled with confusing statistics; others rant on with borrowed theory and unproven methods to guarantee success. One thing that ties all those marketing books together is that all those words have been written before - a thousand times in a thousand different ways. There is no right way to do things in this industry, but there is a right way to find and influence your niche, build on your successes and learn from your failures. The Niche Influence is the tell-all guide for people who are chasing something bigger than themselves. It's for…mehr

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There's a lot to be said about marketing books. Some are filled with confusing statistics; others rant on with borrowed theory and unproven methods to guarantee success. One thing that ties all those marketing books together is that all those words have been written before - a thousand times in a thousand different ways. There is no right way to do things in this industry, but there is a right way to find and influence your niche, build on your successes and learn from your failures. The Niche Influence is the tell-all guide for people who are chasing something bigger than themselves. It's for those who want to make a bigger impact, but with a limited budget, it's for those who want to get out of their comfort zone and push boundaries.