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Freedom and control are usually understood as opposites but what if they merged? Consumption, management and administration are everywhere. We are no longer supposed to depend on one other. Instead, institutions and organizations form a dense web that radically transform our past relations into ready-made, fragmented norms. Thus, we are increasingly controlled not by coercion but by competition and efficiency, aspiration and fear, to the point where a new era in human sociality is starting. Moving beyond existing critiques, Lianos argues that capitalism does not show itself as a conspiracy of the powerful but rather manifests as the lowest common denominator of our collective weaknesses. Control, therefore, lies in practice and freedom lies in consciousness. "This book transforms our view of social control. It is undoubtedly the first work to expose a decisive social mutation and reveal to us the logic and the disturbing power of a post-disciplinary, new social control, just as Foucault masterfully revealed to us the logic of disciplinary control." - Robert Castel, École des hautes études en sciences sociales.