In the rapidly evolving field of lead-generation marketing, how can you ever get ahead of the crowd to produce maximum results? Learn the key tactics that should be at the top of any marketer's rule book.
In the rapidly evolving field of lead-generation marketing, how can you ever get ahead of the crowd to produce maximum results? Learn the key tactics that should be at the top of any marketer's rule book.
DAVID T. SCOTT has served as a top-tier marketing executive for Fortune 500 companies and billion-dollar enterprises. He is currently the CEO and founder of Marketfish, a lead-generation marketing company with offices in Seattle and New York.
Inhaltsangabe
CONTENTS IntroductIon: Who Should Read This Book? Before We BegIn: How to Read This Book PART ONE: THE BASIC TOOLS OF LEAD-GENERATION MARKETING Chapter 1: What Is Lead-Generation Marketing? Chapter 2: Defining Your Leads Chapter 3: Developing Your Lead-Generation Strategy Chapter 4: Using Lead-Generation Tactics Chapter 5: Calculating the Costs PART TWO: LEAD-GENERATION MARKETING TACTICS Chapter 6: Introduction to Online Lead-Generation Advertising Chapter 7: Search Engine Marketing Chapter 8: Social Media Advertising—Part I: Facebook and LinkedIn Chapter 9: Social Media Advertising—Part II: Twitter Advertising Chapter 10: Display Advertising Chapter 11: Selecting and Targeting a Mailing or Contact List Chapter 12: E-Mail Marketing Chapter 13: Direct Mail Marketing Chapter 14: Cold Calling Chapter 15: Trade Shows Chapter 16: Integrated Lead-Generation Marketing Notes Index
CONTENTS IntroductIon: Who Should Read This Book? Before We BegIn: How to Read This Book PART ONE: THE BASIC TOOLS OF LEAD-GENERATION MARKETING Chapter 1: What Is Lead-Generation Marketing? Chapter 2: Defining Your Leads Chapter 3: Developing Your Lead-Generation Strategy Chapter 4: Using Lead-Generation Tactics Chapter 5: Calculating the Costs PART TWO: LEAD-GENERATION MARKETING TACTICS Chapter 6: Introduction to Online Lead-Generation Advertising Chapter 7: Search Engine Marketing Chapter 8: Social Media Advertising—Part I: Facebook and LinkedIn Chapter 9: Social Media Advertising—Part II: Twitter Advertising Chapter 10: Display Advertising Chapter 11: Selecting and Targeting a Mailing or Contact List Chapter 12: E-Mail Marketing Chapter 13: Direct Mail Marketing Chapter 14: Cold Calling Chapter 15: Trade Shows Chapter 16: Integrated Lead-Generation Marketing Notes Index
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