This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.
Alison N. Novak is an assistant professor at Rowan University in the Department of Public Relations & Advertising. Her work explores the intersections of digital media, public engagement, and policy. She is the co-author of Network Neutrality and Digital Dialogic Communication. Her work is featured on BBC Radio, Wired Magazine, and The Huff Post.
Inhaltsangabe
Introduction 1. Digital Labor on Third-Party Review Sites 2. Trust, Credibility, and the Power of Reviews 3. Yelp's Super Reviewers 4. Scrubbing and Ethics 5. Lawsuits and Organizational Control 6. Advocacy and Third-Party Review Sites 7. Best Practices Conclusion
Introduction 1. Digital Labor on Third-Party Review Sites 2. Trust, Credibility, and the Power of Reviews 3. Yelp's Super Reviewers 4. Scrubbing and Ethics 5. Lawsuits and Organizational Control 6. Advocacy and Third-Party Review Sites 7. Best Practices Conclusion
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