Jim Holden, Ryan Kubacki

The New Power Base Selling

Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

• Gebundenes Buch

Produktbeschreibung

An updated and revised version of the business classic Power Base Selling

Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science.

Based on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews, The New Power Base Selling will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success.
Create Demand, as well as competitively Service Demand
Quickly leverage "Situational Power Bases" to drive up win rates
Provide customers with value that advances their critical business initiatives
Effectively use LinkedIn, Facebook, Twitter, and other social tools in a sales campaign
Increase customer satisfaction and competitive differentiation

See measurable gains and exceed quota when you leverage customer politics, value, and competitive strategy.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 4. Mai 2012
• Abmessung: 236mm x 159mm x 32mm
• Gewicht: 454g
• ISBN-13: 9781118206676
• ISBN-10: 1118206673
• Artikelnr.: 34447926

Autorenporträt

JIM HOLDEN is the CEO and founder of the sales consulting and training firm Holden International; a global leader in sustainable sales performance improvement. Through its ability to apply unconventional thinking that enables companies to defeat competitors and develop accounts, while providing their customers with unexpected value, Holden has improved the performance of over 700,000 salespeople in 35 countries since its founding in 1979. Mr. Holden's previous books include Power Base Selling, World Class Selling, and The Selling Fox. RYAN KUBACKI (MBA, Harvard) is President of Holden International and a recognized authority in making business development a sustainable competitive advantage. Prior to joining Holden, Mr. Kubacki was with Microsoft Corporation, where he held sales and marketing leadership roles in both the field and headquarters, including directing sales operations and field marketing for an 18-state region with a $1.4 billion quota.

Inhaltsangabe

Foreword Bill McDermott xvii Acknowledgments xix Part 1 Sales as a
Management Science 1 Chapter 1 Seeing the Invisible 3 It is not the
strongest of the species that survives, nor the most intelligent, but the
one most responsive to change. Chapter 2 The MBA of Selling 13 Learning is
like rowing upstream; not to advance is to drop back. Part 2 Politics 29
Chapter 3 Influence and Authority 31 The secret of my influence has always
been that it remained secret. Chapter 4 Foxes: The Heart of the Power Base
45 With foxes we must play the fox. Chapter 5 Power Base Types and
Implications 61 Sticks in a bundle are unbreakable. Chapter 6 Fox Hunting
and Power Base Mapping 73 Nothing has such power to broaden the mind as the
ability to investigate systematically. Chapter 7 Gaining Political
Advantage 93 Recognition is the greatest motivator. Part 3 Unexpected Value
113 Chapter 8 Moving Up the Sales Value Chain 115 Now my eyes are turned
from the South to the North, and I want to lead one more expedition. This
will be the last . . . to the North Pole. Chapter 9 Building Expressions of
Customer Value 123 Make no little plans; they have no magic to stir men's
blood. Chapter 10 Creating Demand to Displace Competitors 139 A wise man
will make more opportunities than he finds. Part 4 Strategy 157 Chapter 11
Introduction to Compete Strategy 159 All men can see these tactics whereby
I conquer, but what none can see is the strategy out of which victory is
evolved. Chapter 12 Competitive Differentiation 165 If you know the enemy
and know yourself, your victory will not stand in doubt. Chapter 13 The
Direct Strategy: Traditional and Nontraditional Application 179 The truly
wise can perceive things before they have come to pass. Chapter 14 The
Indirect Strategy: Changing the Ground Rules 187 Appear where you are not
expected. Chapter 15 The Divisional Strategy: Peaceful Coexistence 199 If
the enemy's forces are united, separate them. Chapter 16 The Containment
Strategy: Transition Back to Indirect 207 Though the enemy be stronger in
numbers, we may prevent him from fighting. Epilogue Helping Others Elevate
the Sales Profession 217 Lead me, follow me, or get out of my way. Index
223