The Multichannel Challenge

The Multichannel Challenge

Versandkostenfrei!
Versandfertig in 1-2 Wochen
81,99 €
inkl. MwSt.
PAYBACK Punkte
41 °P sammeln!
While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world.This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The ke...