The Missing Dimension in the Marketing Matrix
Faustino Taderera
Broschiertes Buch

The Missing Dimension in the Marketing Matrix

Marketing Audit, Branding, Positioning

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Professor Faustino Taderera, the celebrity and towering figure, is the finest and most published International Business & Marketing brains in Zimbabwe and Africa today and one of the most published business academics, icons and gurus in the world nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar, the Rollercoaster and King Solomon." This book, The Missing Dimension in the Marketing Matrix is his 54th book. It is now accepted worldwide that good marketing management is only possible where there is good national governance, ...