Faustino Taderera

International Marketing Dynamics

International Marketing, Globalisation, Strategy

• Broschiertes Buch

Produktbeschreibung

The author, Faustino Taderera, a distinguished university lecturer, researcher, international business and exports strategist had in mind five important objectives in writing this breakthrough and unique textbook: - To create an all in one key reference and set book for students taking advanced studies in International Marketing. - To assist international marketing practitioners, lawyers, bankers, researchers, insurers, TPOs and Government departments get a comprehensive guide and reference book in their day to day work - Contribute to academia through the development of the highly complex, rich and growing international marketing profession which is now taking centre stage in business both public and private. - Bring the reality of the critical importance of international marketing as the creator of the all important foreign currency required to service and oil world trade - Give the busy college and university professor/lecturer an easy to follow and highly analytical/comprehensive set book to use in teaching, setting examinations and creating marking guides.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 684
• Erscheinungstermin: 19. Mai 2010
• Englisch
• Abmessung: 220mm x 150mm x 42mm
• Gewicht: 1036g
• ISBN-13: 9783838362724
• ISBN-10: 3838362721
• Artikelnr.: 29916778

Autorenporträt

Faustino Taderera cursó un MBA en el Buckinghamshire Chilterns University College, en el Reino Unido, y luego se matriculó en 2009 en un doctorado en Administración de Empresas en la Asia E- University, gestionada por el gobierno, en Suiza. El profesor FT, como le llaman cariñosamente sus amigos y conocidos, es un escritor prolífico y de gran talento.