Andere Kunden interessierten sich auch für
![The Routledge Companion to Critical Marketing]( "The Routledge Companion to Critical Marketing")
The Routledge Companion to Critical Marketing76,99 €![The Why of Consumption]( "The Why of Consumption")
The Why of Consumption76,99 €![Marketing and Social Construction]( "Marketing and Social Construction")
Marketing and Social Construction62,99 €![Adapt or Die: How to Survive in the New Era of Digital Marketing]( "Adapt or Die: How to Survive in the New Era of Digital Marketing")
Adapt or Die: How to Survive in the New Era of Digital Marketing14,99 €![Marketing Technologies]( "Marketing Technologies")
Marketing Technologies71,99 €![Interpretation in Social Life, Social Science, and Marketing]( "Interpretation in Social Life, Social Science, and Marketing")
Interpretation in Social Life, Social Science, and Marketing68,99 €![Building Corporate Identity, Image and Reputation in the Digital Era]( "Building Corporate Identity, Image and Reputation in the Digital Era")
Building Corporate Identity, Image and Reputation in the Digital Era53,99 €
Tracing the genealogy of marketing Marketing Era maps out the organising principles and cultural logic of the profession. In the first book of its kind, Kalman Applbaum looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing.
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.