Ugesh A. Joseph

The 'Made in Germany' Champion Brands

Nation Branding, Innovation and World Export Leadership

• Broschiertes Buch

Produktbeschreibung

Germany¿EUR¿s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ¿EUR¿Made in Germany¿EUR¿ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany¿EUR¿s best brands to see

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 296
• Erscheinungstermin: 24. Juni 2024
• Englisch
• Abmessung: 246mm x 174mm
• ISBN-13: 9781032837536
• ISBN-10: 1032837535
• Artikelnr.: 70439138

Autorenporträt

Ugesh A. Joseph was born in India. He has degrees in Economics and Banking, is an MBA (1985) and has worked for a number of companies in Advertising, Marketing & Management Consultancy. He has also taught full-time MBA students. After working in New Zealand for a couple of years, the author moved to Frankfurt, Germany, where since 2006 he has worked as a Marketing / Management Consultant. The author has also recently published a book on Leadership.

Inhaltsangabe

Chapter 1 Branding and the
EUR
Made in Germany
EUR
Brand: A Perspective; Chapter 2 From Rubble to an Economic Miracle to a World Export Leader; Chapter 3 The Superstars; Chapter 4 The Star Brands; Chapter 5 The Facilitators and Influencers; Chapter 6 The Less-Known Champions; Chapter 7 Some Innovative and Emergent Stars;