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Companies are not light switches, and neither success nor failure happens with a flick of the wrist or a clap of the hands. Companies do not evolve or devolve overnight. Obvious, you say to yourself. And yet it took years for the company you have just become responsible for to fail. And now YOU are expected to turn it around. You now have to live up to your own hype. In order to turn the company around, you need to ask yourself three questions: • Is the product you make relevant in today's market today? • Should you be looking at new markets? • Do you have the talent needed to move the company forward? Did your MBA teach you how to address this situation? Does your previous experience make this a no-brainer? If you answered "no" then this book is definitely for you. Author Rod Moore takes a practical approach to turning companies around based on real-life experience that has proven successful multiple times. His straightforward approach can be used by any company president/CEO needing to take a company from losing money to earning profits.