The Little Book of Broken Car Thoughts
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The Little Book of Broken Car Thoughts gives dealership owners and other dealership employees an understanding on how to get the job done. Most underperforming dealerships are doing so not because of the car line they sell, the location they're in, their employees, or even the advertising but for only one reason-fear. The word fear may sound nonsensical to a dealer who has been in business for thirty years or more, but ask yourself a few questions. If your store is not performing, do you know why? If so, why haven't you made important changes? A dealer from a premium franchise recently admitte...
The Little Book of Broken Car Thoughts gives dealership owners and other dealership employees an understanding on how to get the job done. Most underperforming dealerships are doing so not because of the car line they sell, the location they're in, their employees, or even the advertising but for only one reason-fear. The word fear may sound nonsensical to a dealer who has been in business for thirty years or more, but ask yourself a few questions. If your store is not performing, do you know why? If so, why haven't you made important changes? A dealer from a premium franchise recently admitted that he avoids changes in order to keep his staff of over twenty years intact. This is what I call "broken thoughts." You'll find out how to overcome these broken thoughts with the three-car sales system described in this book and how to turn your dealership into a well-oiled machine.
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